Sergio Rossi was born in San Mauro Pascoli, one of Italy’s main shoemaking regions, in 1935. He has learned the shoes trading from his family and began producing footwear quite early in his life and in the late 60’s has launched the namesake brand that would be famous around the world. He was active in several collaborations with other fashion icons and has built a label who needs to introduction in the footwear world.

In 1999, the Sergio Rossi brand was sold to the Gucci Group (now part of Kering’s portfolio) and in 2015 the brand was sold to European investment house Investindustrial. His shoes were frequently used by celebrities such as Lupita Nyong’o, Rihanna, Paris Hilton, Laura Dern and Ariana Grande.

Having been admitted to a hospital in Emilia-Romagna, one of the regions where the coronavirus epidemic is most felt in Italy, a few days ago, he didn’t resist and is now also a victim of this disease. Last month Sergio Rossi made a donation of donation of 100 000 euros to a Milanese hospital, aiming to contribute to the fight against Covid-19

The brand’s Chief Executive, Riccardo Sciutto, told Women’s Wear Daily when announcing Sergio’s death: “He was a master, it was a great pleasure to have met him. He was our spiritual guide and he is today more than ever”.