World Footwear

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Scholl footwear is expanding

Jun 30, 2015 Germany
Scholl footwear is expanding
The supplier of orthopedic and comfort shoes makes a positive balance one year after being acquired by Aurelius and announces new strategic developments
The business performance of Scholl Footwear after the acquisition by Aurelius in September 2014 was in line with expectations. According to Dr. Björn Schlosser, responsible for the reorientation of the business: "After Scholl shoes completely disappeared from the shelves of German retailers following an ill-fated foray into the fashion segment, Scholl is now focusing its core brand identity in the comfort shoe segment".

Despite the market uncertainty, Scholl Footwear, estimated modest revenue growth, both in Europe and in Asia, for the current year, much supported by investments in new markets, including the entry into the German market and the launch of Scholl Footwear’s own e-commerce platform. This is now in place and Scholl has been present with its own online shops in Germany, Italy, France, and the United Kingdom since May 2015. Six-figure sales revenues in a few weeks show the potential of the online channel for Scholl.

The group is anticipating a good performance for the year, as advance order from the 2015/16 Fall/Winter Collection are currently up more than 10 percent over the previous year. "Thanks to the reorientation of distribution, we are recording growth of five percent year-on-year in Europe", added Dr. Schlosse.

A new long-term license agreement with Bata has been announced and will ensure the distribution of Scholl shoes in India and neighboring countries, with significant growth in these markets being expected by Scholl.

In addition, during the current year Scholl Footwear will focus on successfully completing the implementation of stand-alone structures, particularly including the establishment of the company’s own IT systems.

Scholl Footwear is a long-established supplier of shoes offering a high level of comfort, which sells its products in Europe, Asia, the Middle East and Australia. In Europe, the company’s shoes are distributed mainly in pharmacies and medical supply stores. In Asia, the Middle East and Australia, its products are also sold in shoe stores.

Italy, France, Thailand and Malaysia are currently considered to be the most important markets for Scholl Footwear.

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