World Footwear

Companies

Reebok & Kendrick Lamar team up again

Jun 23, 2016 United States
Reebok & Kendrick Lamar team up again
Reebok Classic and American rapper renovated their partnership, this time adding a personal touch to the brand’s Classic Leather silhouette
In a third collaboration with the sportswear giant, the American artist worked with British designer Ian Pale, with the result being a new capsule collection for adidas.

In each pair of sneakers, a longitudinal seam is featured along the middle, separating the red and blue portions on each respective shoe. According to Reebok each “seam is a metaphor for the major decisions he (Lamar) has been forced to make – from championing gang neutrality throughout his upbringing to using his artistry to make a difference in his own community and the world over.”

The American musician expects he can be an inspiration to others, while aiming to give a personal touch to the new adidas models, so they can represent him and his culture.




The collaboration follows last year’s release of the Ventilator (a model featuring the idea of  promoting gang peace): the right shoe had the word “red” in red, while the left shoe featured the word “blue” in blue. “Neutral” was also written on the inside of each shoe’s tongue. Earlier this year, Lamar partnered with the brand for the Ventilator Day Glo pack’s “Be Ventilated” video.

Related Events

  • Oct
    14
    Oct 14-Oct 17, 2025 | Atlanta, United States

    Atlanta Apparel

  • Oct
    21
    Oct 21-Oct 24, 2025 | Dallas, United States

    Dallas Apparel & Accessories Market

  • Nov
    3
    Nov 3-Nov 4, 2025 | Michigan, United States

    Metro-Michigan Women's Wear Market

  • Dec
    1
    Dec 1-Dec 5, 2025 | New York, United States

    FFANY Market Week

Related Organizations

  • NSRA - National Shoe Retailers Association

    NSRA - National Shoe Retailers Association

    United States
  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States
  • ALCA - American Leather Chemists Association

    ALCA - American Leather Chemists Association

    United States
  • USRA - United Shoe Retailers

    USRA - United Shoe Retailers

    United States