World Footwear

Companies

Reebok & Kendrick Lamar team up again

Jun 23, 2016 United States
Reebok & Kendrick Lamar team up again
Reebok Classic and American rapper renovated their partnership, this time adding a personal touch to the brand’s Classic Leather silhouette
In a third collaboration with the sportswear giant, the American artist worked with British designer Ian Pale, with the result being a new capsule collection for adidas.

In each pair of sneakers, a longitudinal seam is featured along the middle, separating the red and blue portions on each respective shoe. According to Reebok each “seam is a metaphor for the major decisions he (Lamar) has been forced to make – from championing gang neutrality throughout his upbringing to using his artistry to make a difference in his own community and the world over.”

The American musician expects he can be an inspiration to others, while aiming to give a personal touch to the new adidas models, so they can represent him and his culture.




The collaboration follows last year’s release of the Ventilator (a model featuring the idea of  promoting gang peace): the right shoe had the word “red” in red, while the left shoe featured the word “blue” in blue. “Neutral” was also written on the inside of each shoe’s tongue. Earlier this year, Lamar partnered with the brand for the Ventilator Day Glo pack’s “Be Ventilated” video.

Related Events

  • Jul
    17
    Jul 17-Jul 18, 2024 | New York, United States

    Lineapelle New York

  • Jul
    22
    Jul 22-Jul 23, 2024 | Portland, United States

    Polymers in Footwear Portland

  • Jul
    24
    Jul 24-Jul 25, 2024 | Chicago, United States

    Chicago Shoe Market

  • Jul
    28
    Jul 28-Jul 29, 2024 | Lexington, Kentucky, United States

    Bluegrass Buyers Market

Related Organizations

  • USFMA - United States Footwear Manufacturers

    USFMA - United States Footwear Manufacturers

    United States
  • L&HCA - Leather & Hide Council of America

    L&HCA - Leather & Hide Council of America

    United States
  • BSTA - Boston Shoe Travelers Association

    BSTA - Boston Shoe Travelers Association

    United States
  • PLC - Pensole Lewis College of Business & Design

    PLC - Pensole Lewis College of Business & Design

    United States