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PVH is selling Heritage business to Authentic Brands Group

Jun 25, 2021 United States
PVH is selling Heritage business to Authentic Brands Group
The American-based fashion company has announced it is exiting the Heritage Brands business with Sale of IZOD, Van Heusen, ARROW and Geoffrey Beene Brands to Authentic Brands Group. PVH is reinforcing focus on the global growth of Calvin Klein and Tommy Hilfiger
The cash purchase price for the transaction, which includes the IZOD, Van Heusen, ARROW and Geoffrey Beene brand trademarks, is approximately 220 million US dollars, subject to customary adjustment.

Stefan Larsson, Chief Executive Officer, PVH Corp. commented: “This was a difficult decision, as we recognize that our Heritage Brands business provided the resources that laid the foundation and gave us the opportunity to build PVH into one of the largest fashion companies in the world today. We have been proactively optimizing our Heritage Brands business over the past few years, while focusing on allocating resources to higher-return businesses to maximize shareholder value. We believe ABG is well positioned to develop and invest in these brands for their future success.”


"We continue to execute on our accelerated recovery priorities across our businesses globally. This transaction reflects our commitment to driving our next chapter of sustainable, profitable growth – focused on the Calvin Klein and TOMMY HILFIGER brands, our international markets, driving product strength with increased pricing power and margin expansion, and winning in the marketplace through super-charging e-commerce”, Mr. Larsson concluded.

Jamie Salter, Founder, Chairman and CEO of ABG, added: “It’s exciting to welcome the storied Heritage Brands into the ABG portfolio. We intend to leverage our global partner network and brand development expertise to continue the good work PVH has done in creating a sustainable licensing business for the brands.”

PVH will continue to own and operate the intimates and underwear businesses, led by Warner’s, as well as continue to operate the dress shirts and neckwear business. Centric Brands and United Legwear & Apparel Company have been granted licenses to operate parts of the IZOD, Van Heusen and ARROW sportswear businesses.


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