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Premium Group cancels Berlin trade shows in January

Nov 3, 2020 Germany
Premium Group cancels Berlin trade shows in January
Premium, Seek and Fashiontech will not take place in January. The Premium Group wants to focus on Frankfurt Fashion Week scheduled for July, as announced in a statement by Managing Partner Anita Tillmann
“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry. We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors", commented Anita Tillmann, Managing Partner, Premium Group.

The organisers of the Premium, Seek and Fashiontech events have decided to cancel the next January editions. This will also mean the fairs won't say their goodbye to Berlin. "A new fresh start" is planned for July 2021 with the Frankfurt Fashion Week.

On the statement issued it has also announced that a press conference is planned for the end of November, with an aim to introducing new concepts, partners and event formats. A Frankfurt Fashion Week Preview is also on the pipeline to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.



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