Organisers said the decision to cancel the physical show, in favour of an exclusively virtual format, results from the French government’s ongoing ban on events of over 5 000 people combined with new travel restrictions in many countries.

A 100% Digital Show, which debuted online at the Première Vision Marketplace on the 10^th of July, will feature 1 588 e-shops and over 20 000 listed products over different categories: leather, fabrics, accessories, yarns, denim, ‘smart creation’, designs and manufacturing.

According to the organisers, the digital edition of Première Vision will feature a more interactive and functional digital catalogue, including activated client/supplier contact tools to facilitate direct contact and remote sales discussions and transactions, and company profiles that can now integrate multimedia content, such as videos, images and texts, to enliven the presentations of exhibitors’ business activities. Other features include an exclusive series of 20 digital events dedicated to analysing the season and the industry’s coming challenges.