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Premiére Visión Paris: news from the 100% digital edition

Mar 18, 2021 France
Premiére Visión Paris: news from the 100% digital edition
The entirely digital edition of the trade fair Premiere Vision Paris took place between the 15th and the 19th of February 2021
The trade show dedicated to fabrics, leather, accessories, and components, announced it had over 35 000 international visitor connections from 110 countries (fundamentally from France, United Kingdom, Italy, United States and Spain). The Digital Vision Paris Show has allowed the industry to reunite on an exclusive platform and see the latest trends in for Spring-Summer 2022. In total 50 000 products were presented, available through 1 560 online stands.

This digital edition was also seen as a test for future events, as the organizers wanted to “try out the strategy that will follow when the epidemiological situation allows the holiday celebration to take place: a hybrid event combining physical meeting with digital marketplaces”.

The next physical edition of Premiere Vision Paris will take place, if the evolution of the epidemiological situation allows, in Paris (France) from the 21st to the 23rd of September.

Image credits: Chris Montgomery on Unsplash

Source: Revista del calzado


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