World Footwear


Portuguese footwear conquers Bollywood

Mar 26, 2021 Portugal
Portuguese footwear conquers Bollywood
The desire to conquer new markets is nothing new for the Portuguese footwear industry. But some of its more recent conquests are particularly curious
This time it is the Indian film industry, which has overtaken Hollywood to become the biggest film industry in the world. For fans of this iconic universe, Bhumi Pednekar, Kriti Kharbanda, Hina Khan, Erica Feranandez and Parineeti Chopra are familiar names. And what if we were to tell you that these stars all wear footwear made in Portugal? Well, it’s true and the Portuguese brand behind it is Augustha. Mónica Amaral, the brand's founder, said this investment "came about because it is a market that Portuguese brands have not explored, so we saw it as an opportunity for us to stand out as a Portuguese footwear brand.”

Mónica Amaral created Augustha and got her inspiration in the Portuguese roots in Braga. Not in the modern city, but in its ancient name: Bracara Augusta. Mónica Amaral, who owns a degree in economics and a Master’s in marketing and strategy, had two goals in mind when she created the brand: ensure the products are of an untouchable quality and ensure they are made by hand.

Augustha is made for women with attitude, personality, sensuality, strength and delicacy.

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Related Organizations

  • CFPIC - Academy of Design and Footwear

    CFPIC - Academy of Design and Footwear

  • APIC - Portuguese Leather Industry Association

    APIC - Portuguese Leather Industry Association

  • Shoe Museum (Portugal)

    Shoe Museum (Portugal)

  • CTIC – Portuguese Leather Technology Centre

    CTIC – Portuguese Leather Technology Centre