World Footwear

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Payless plans its comeback

Aug 31, 2020 United States
Payless plans its comeback
The US-based discount footwear chain Payless is planning to open between 300 to 500 standalone stores over the next five years. This follows the company turning up from bankruptcy protection in January after closing all its 2 100 stores in the US
The company has announced "its relaunch into the North American market, unveiling an immersive Ecommerce platform and new brick-and-mortar retail concept stores. Formally dropping “Shoesource” from the brand name, Payless returns, offering a portfolio of products across a range of apparel, accessories, and footwear.

As part of the Omni-channel rollout, Payless goal is to open 300-500 free standing stores across North America over the next five years, beginning with the launch of the first prototype store in Miami, the new home and headquarters for the brand.

The new store locations will be in addition to the brand’s existing 700 international stores – 298 Franchise and 412 Latin and Central America locations. Implementing a seamless customer experience with engaging in-store touchpoints that merge design with onsite digital components, including smart mirrors, touchscreen wall panels, and a first-of-its-kind Augmented Reality foot comparison chart, Payless’ new brick-and-click stores will not only have an updated design, look and feel, but also reinvent the way we shop. Payless said it plans to have 30-to-45 stores open in early 2021 in Texas and other border states.

“We are in truly unpreceded times, and it’s undeniable that this year’s back-to-school season will be unlike any other. We are fully aware that we’re relaunching in a time when many have lost their jobs, finances are tight, and parents nationwide are adjusting to working from home, facilitating at-home schooling for their children, all while serving the most important role as parent. However, during this time we also know that kids all over the country are leading the way – through their imaginations, resilience, and determination. We’re excited and proud to be in a position to bring the Payless brand back to life to provide parents with the value they need, and kids with the styles they will love, in a way that acknowledges and celebrates every single one of our consumers”, commented Jared Margolis, CEO of Payless.

Image credits: Tim Mossholder on Unsplash

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