The company is asking people to nominate someone who deserves a pair of shoes on its website in an effort to contribute to the relief of the impacts of Covid-19 in the US.

"Today, the world is facing the Covid-19 virus, a pandemic that has advanced rapidly, shutting down global capitals and causing loss of life on nearly every continent. With large swaths of the population forced into seclusion, the economic and human costs are rising. We understand shoes may not be a priority for some, but making shoes that help people get outside and get the job done is what we do best – it’s the unique skill we bring to the world. So in keeping with the original promises we made when we started this company, we have made a pledge to provide up to 100 000 pairs, about 10 000 000 US dollars in shoes, to the workers on the front lines and the families at home fighting through the crisis. Whether these shoes help a worker stay comfortable during a long shift or simply allow people to get outside to breathe in the benefits of nature while safely practicing social distancing, we feel compelled to share our strengths for the common good", it could be read in the company's release.