Companies

Keen committed to not raising prices in 2025

May 19, 2025 United States

The outdoor footwear brand has announced that it will not be implementing any tariff-related price increases for the rest of 2025 in order to support its partners and customers during this period of uncertainty

“Keen will not implement any tariff-related price increases for the remainder of 2025,” wrote President and founder Rory Fuerst in a letter addressed to the company’s partners. “We recognise this is not a simple or easy choice in today’s climate — but it’s the right one”.

Thanks to its globally diversified supply chain, which includes manufacturing facilities in the US, Dominican Republic and Thailand, and proactive planning, the Portland-based company has said that it can absorb increased costs without passing them on to customers.

This reaffirms the company’s commitment to retail partners and consumers. “We believe it’s our responsibility to support our retail partners and fans through this period of uncertainty. By holding our prices steady, we aim to help you maintain strong consumer relationships and continue delivering the value and quality people expect from Keen”.

Image Credits: keenfootwear.ca

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