At this occasion, Timothy Boyle, Columbia Sportswear Company’s Chief Executive Officer commented: “During his tenure at Columbia, Franco helped power growth in the Columbia brand, bringing us to a record of 3 billion US dollars in net sales in 2019. His understanding of markets and the dynamic nature of how our consumers are interacting with our products has been key to the success of the company in recent years. He has been a guiding force for our company, and he will be missed.”