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Easy Walk Experience awarded by its design

Jul 26, 2019 Portugal
Easy Walk Experience awarded by its design
The Portuguese-based brand developed by Ropar SA has been recognized internationally with an award by The Farmani Group's: The European Product Design Award in the Lifestyle and Travel / Footwear category
The Product Design Award was created to "recognize and reward designers with innovative and creative creations, with the ability to design products that enhance the daily lives of the population".

The Lolitas by Easy Walk Experience were considered by the European Product Design Award: a masterpiece of minimal, functional and abrasion-resistant design, versatility and comfort. Each shoe is packed with powerful technology – twin arch support system for the ultra-light sole, and a combination of a colorful bi-directional techno elastic material Elstech for the upper part. Lolitas Easy Walk Experience were specifically created to guarantee a perfect ally for everyone who seeks comfort without renouncing fashion. Easy Walk Experience means technology behind endless comfort".

Weighing only 124 grams, these shoes use a unique technology designed to adapt to the shape of the foot, distribute pressure and rest points. Designed and produced entirely in Portugal, inspired by the femininity of a dancer, they are lightweight, fit in any suitcase and are very easy to wash.

Following the IDA - International Design Award and the ITS LIQUID Design Award, the brand is again awarded international points for its innovative design and unique concept.

About the European Product Design Award


Promoted by The Farmani Group, a company whose mission is to discover and promote talent in a variety of artistic fields, The European Product Design Award Silver Award has been awarded to Easy Walk Experience in the Professional Lifestyle and Travel / Footwear category. The evaluation process for the participation in this award is based on several criteria adapted to the new technical, social, economic and ecological requirements of the market, and include: innovation, aesthetics, functionality, ergonomics, durability, impact, utility, environmental impact, mass production capability and reputation.

Image Credits: Ropar

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