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DSW curates shoe collection with Tony award-winning

Dec 17, 2014 United States

DSW & Kinky Boots Partnership

Partial proceeds from sales will be donated to Broadway Cares

DSW, Inc. has partnered with Broadway's Tony Award-winning Best Musical Kinky Boots, to launch an exclusive capsule collection. The exclusive line will be sold at DSW's 34th Street store in New York City.

The Kinky Boots collection was curated in the spirit of the Broadway show and "celebrates the power that comes with self-expression and being true to yourself".  Inspiration was sourced from the the show's costumes and iconic boots, and styles range from vibrant heels to fringed boots.

"Kinky Boots is a musical about the rewards that come with accepting others and being true to who you are. It's about self-discovery and self-expression. At DSW we value individual style and cherish the diversity of our Shoe Lovers", stated John Aylward, Senior Vice President of Marketing for DSW.

For every pair sold from the collection, DSW will donate 10 US dollars directly to Broadway Cares/Equity Fights AIDS, an industry-based, nonprofit AIDS fundraising and grant-making organizations.


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