Deckers’ momentum continues

The California-based company has reported another strong quarterly performance, fuelled by the success of its flagship brands, Ugg and Hoka. Its full-year outlook has been revised upwards
“Deckers produced record revenue and earnings per share in the third quarter, driven by the significant global demand for Ugg and Hoka,” said Stefano Caroti, President and Chief Executive Officer. “Our strategic marketplace management fueled balanced growth in DTC and wholesale, inclusive of continued international momentum as well as healthy growth in the US across both channels. Ugg and Hoka each delivered high levels of full-price selling, resulting in strong gross margins”, he added.
Third Quarter Results
In the third quarter of the 2026 fiscal year, which ended on the 31st of December, the company reported net sales of 1.96 billion US dollars. This represents a 7.1% increase (or a 6.8% increase on a constant currency basis) compared to the same period in the last fiscal year.As in previous quarters, Deckers emphasised the popularity of the Hoka and Ugg brands. This resulted in net sales growth of 18.5% (to 628.9 million US dollars) and 4.9% (to 1.31 billion US dollars), on a comparable basis with the third quarter of the 2025 fiscal year, respectively.
From a channel perspective, the company recorded wholesale net sales increases of 6.0% year-on-year (to 864.6 million US dollars) and 8.1% year-on-year (to 1.09 billion US dollars) in DTC during the quarter. Geographically, domestic net sales rose by 2.7% year-on-year (to 1.20 billion US dollars), while international sales rose sharply by 15.0% (to 756.7 million US dollars).
Deckers reported a gross margin of 59.8% in the third quarter of its current fiscal year, which is slightly below the gross margin of 60.3% recorded in the same period of the prior fiscal year. SG&A expenses also increased, rising from 535.5 million to 557.0 million US dollars.
Nevertheless, operating income increased to 616.4 million US dollars in the three months ending December, as compared to 567.3 million US dollars in the same period last year. Consequently, the company’s diluted earnings per share improved to 3.33 US dollars from 3.00 US dollars.
Full Year Outlook
Deckers Brands has revised its full-year outlook. It now expects net sales to be in the range of 5.400 billion to 5.425 billion US dollars (previously: 5.35 billion US dollars). This includes an updated outlook in which Hoka is expected to grow by a mid-teens percentage, while Ugg is expected to grow by a mid-single-digit percentage. Diluted earnings per share are now anticipated to be between 6.80 and 6.85 US dollars (previously 6.30-6.39 US dollars).Image Credits: flaunt.com

















