Through this appointment Mckoy returns to the VF Corp universe, having previously served as Product Manager EMEA for The North Face between December 2010 and February 2012.

"I’ve been fortunate to work with heritage brands, shaping stories, building products, and collaborating with teams committed to connecting brand, consumer, and culture with purpose (...) I’m excited to carry my experiences and learnings into Timberland, and to contribute to what comes next", Mckoy posted on LinkedIn.

This new venture follows his position as Global Creative Director of Dr Martens, from which he stepped down earlier this year, after a decade with the brand. He joined the company in 2015 as global category manager for footwear before being promoted to global director of product and merchandising in 2017, and then was named global creative director in 2021.

Prior to Dr Martens, Mckoy held several product manager and category manager roles at companies such as VF Corp, Adidas, Asics and Onitsuka Tiger.

Founded in 1928, Timberland is an American outdoor brand renowned for its iconic boots. The company also offers a range of apparel, including clothing, watches, eyewear, sunglasses, and leather goods. The brand has been part of VF Corporation's portfolio since 2011.


Image Credits: Dr Martens