World Footwear

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Crocs to double India business

Mar 9, 2017 India
Crocs to double India business
The US-based footwear brand is aiming to double its India business in 3 years, by widening product portfolio and expanding retail footprint
According to numbers released by the company growth in the Asian country has been in the region of 35% year-on-year, which gives the company the ambition to achieve more.

In terms of outlook, Crocs India now aims to double its business in 3 years through a strategy of widening the product portfolio and focusing on geographic expansion.

Firstly, the company is looking to expand beyond their core beachwear offerings, going into a pure casual footwear brand. By doing this, they expect to be a larger player in the casual footwear category and capture 10% market share in the next 4-5 years.

The other side of the growing strategy is retail expansion; the company plans to open 50 standalone stores this calendar year. The company plans expansion of its retail network in the East and North-East part of the country.

Out of the 55 million pairs of shoes sold globally by Crocs in 2016, 1.5 million pairs were marketed in India last year.

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