World Footwear


Crocs appoints new president for Heydude

Apr 19, 2024 United States
Crocs appoints new president for Heydude
The US footwear company has announced the appointment of Terence Reilly as incoming Executive Vice President and President for the Heydude brand, effective from the 29th of April
Reilly returns to Crocs after serving as President of the Stanley brand since 2020, “where he created and led the strategy that propelled the brand’s resurgence into a must-have icon”, according to the statement. He previously held marketing leadership roles at Crocs from 2013 to 2020, culminating in the role of senior vice president and Chief Marketing Officer.

“We are thrilled to be welcoming back Terence to the Crocs family”, said Andrew Rees, Chief Executive Officer. “Terence has had tremendous success in creating and executing brand-building playbooks at both Stanley and Crocs by leveraging iconic product, scaling awareness, driving brand relevance and ultimately building communities. Having previously worked alongside him, I am confident he is the right person to lead the Heydude brand into its next phase of growth”.

He succeeds Rick Blacksaw, who has left the company with immediate effect. “On behalf of the Board of Directors and our leadership team, we thank Rick for the passion and commitment he has shown during his time with the Company. Over the last two years, Rick was instrumental in building and professionalizing the Heydude team and scaling the brand domestically. We wish him well in his future endeavours”, Rees concluded.

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