World Footwear

Companies

Crocs aims at 5 billion US dollars sales

Sep 24, 2021 United States
Crocs aims at 5 billion US dollars sales
The US-based brand of casual footwear has announced its long-term strategy for sustainable and profitable growth. Crocs expects its revenue to increase to more than 5 billion US dollars by 2026
To reach the target, the company predicts a compound annual growth of more than 17%, using the midpoint of the company’s 2021 guidance as the base year. Accordingly, Crocs is also predicting an operating margin of at least 26% on annual sales by 2026 and annual free cash flow to surpass 1 billion US dollars.

The outlined strategy will be bolstered by four key drives: growing digital sales, gaining market share in sandals, capturing growth in Asia and innovating in product and marketing. Of these, digital sales are the priority, as Crocs expects at least 50% of total revenue to come from digital sales by the end of 2026.

“We are incredibly proud of the track record of growth and shareholder value creation since we first embarked on the turnaround of the Crocs brand in 2014. Looking forward, we expect the Crocs brand to grow to over 5 billion US dollars in sales by 2026. We are confident in our ability to deliver this growth while maintaining industry-leading profitability, creating significant shareholder value, and having a positive impact on our planet and our communities”, declared Andrew Rees, Chief Executive Officer.

Crocs has then reiterated its full-year guidance for 2021, which predicts an increase in revenue of 60% to 65%, as compared to 2020 revenue of 1.39 million US dollars.

Image credits: www.trendhunter.com


Related Events

  • Jun
    8
    Jun 8-Jun 9, 2025 | Michigan, United States

    Metro-Michigan Women's Wear Market

  • Jun
    10
    Jun 10-Jun 13, 2025 | Dallas, United States

    Dallas Apparel & Accessories Market

  • Jun
    16
    Jun 16-Jun 18, 2025 | LA, United States

    LA Market Week

  • Jun
    18
    Jun 18-Jun 20, 2025 | Salt Lake City, Utah, United States

    Outdoor Retailer

Related Organizations

  • FDRA - Footwear Distributors and Retailers of America

    FDRA - Footwear Distributors and Retailers of America

    United States
  • The Museum at FIT

    The Museum at FIT

    United States
  • TUSPM Shoe Museum

    TUSPM Shoe Museum

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States