Held at the National Exhibition & Convention Centre from the 25^th to the 27^th of August 2026, the China International Fashion Fair welcomed a total of 61,824 trade visitors and 738 exhibitors. The event spanned 53,000 square metres and comprised 11 exhibition segments showcasing womenswear, menswear, accessories, denim, outdoor and sportswear, digital fashion, and international brands. There was also a dedicated showcase of contemporary Chinese fashion and craftsmanship, titled ‘Chinese Style’.

According to the organisation, the international dimension of this edition was significant. Exhibitors from Italy, the UAE, South Korea, Japan and India participated in the fair, while international buyers from 17 countries, including France, Italy, Turkey and Brazil, came to Shanghai to source products, explore new brands and establish business contacts.

“CHIC Autumn 2026 demonstrates the dynamism of China’s fashion industry and the growing importance of international exchange for its future development”, said Chen Dapeng, President of the China National Garment Association and CHIC.  With 61,824 trade visitors, buyers from 17 countries and strong feedback from our international partners, this edition confirms our commitment to continuously strengthening CHIC as a global business platform”. 

The CHIC Worldwide segment was specifically designed to help overseas companies understand and enter the Chinese market. It provided opportunities to connect with potential partners, retailers and buyers. Alongside the exhibition, CHIC Matching held four matchmaking events, connecting brands and suppliers with buyers based on their sourcing requirements. 70% of the buyers participating in the dedicated matching session for overseas apparel brands were taking part in this segment for the first time.

The fair’s business programme also included eight Business Trend Sessions covering topics such as AI-powered design, digital transformation, e-commerce and international expansion. German fashion e-commerce company ABOUT YOU contributed a session examining the opportunities and challenges facing fashion brands expanding across European markets.

The next edition of CHIC, the Spring 2027 edition, will take place from the 10^th to the 12^th of March at the same venue, with the theme “THE WAY”. The organisers plan to expand the international buyer programme, placing a stronger focus on delegations from Europe, the Americas, and RCEP countries.