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Chelsea and Nike sign new deal

Oct 14, 2016 United Kingdom
Chelsea and Nike sign new deal
The London-based football team has announced a new long-term partnership with sportswear giant Nike. Annual sponsorship to reach 60 million British pounds
After a 11-year-long run with adidas, Chelsea changed its sponsorship partner. The American sportswear giant will not only design and manufacture the official kits from 2017/18 onward, but also fund Chelsea with a 60 million British pounds each year.

The amount is almost the double of what the previous adidas deal got covered before. Nike’s deal with Chelsea was agreed to last 15 years, which ranks it high in the world records of the most lucrative deal of its kind with a total worth around 900 million British pounds.


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