World Footwear

Social

Chelsea and Nike sign new deal

Oct 14, 2016 United Kingdom
Chelsea and Nike sign new deal
The London-based football team has announced a new long-term partnership with sportswear giant Nike. Annual sponsorship to reach 60 million British pounds
After a 11-year-long run with adidas, Chelsea changed its sponsorship partner. The American sportswear giant will not only design and manufacture the official kits from 2017/18 onward, but also fund Chelsea with a 60 million British pounds each year.

The amount is almost the double of what the previous adidas deal got covered before. Nike’s deal with Chelsea was agreed to last 15 years, which ranks it high in the world records of the most lucrative deal of its kind with a total worth around 900 million British pounds.


Related Events

  • Sep
    18
    Sep 18-Sep 22, 2025 | London, United Kingdom

    London Fashion Week

  • Nov
    18
    Nov 18-Nov 19, 2025 | London, United Kingdom

    Fashion SVP

  • Feb
    1
    Feb 1-Feb 4, 2026 | Birmingham, United Kingdom

    Moda x Pure

  • Feb
    1
    Feb 1-Feb 4, 2026 | Birmingham, United Kingdom

    Moda

Related Organizations

  • LWG - Leather Working Group

    LWG - Leather Working Group

    United Kingdom
  • BLC - Leather Technology Centre Ltd

    BLC - Leather Technology Centre Ltd

    United Kingdom
  • Northampton Museum and Art Gallery

    Northampton Museum and Art Gallery

    United Kingdom
  • IULTCS - International Union of Leather Technologists and Chemists Society

    IULTCS - International Union of Leather Technologists and Chemists Society

    United Kingdom