Companies

Authentic Brands Group appoints General Manager of Africa

Jun 26, 2024 United States

The New York-based brand management group ABG has appointed Warren Bowers as General Manager of the Africa region to continue expanding its presence in emerging markets worldwide

In his new role, and as the first team member based in the region, Bowers will lead the company’s expansion strategy across Africa, cultivating strategic partnerships to drive long-term value and growth for its portfolio of brands. With more than 25 years of experience in the fashion, outdoor, and sports sectors, he was previously Managing Director at Bounty Brands and Senior Retail Director at adidas.

“This strategic appointment underscores Authentic’s commitment to expanding its presence in emerging markets worldwide where our brands can lead”, underlines Henry Stupp, Regional President of EMEA & India - Lifestyle. “We had the privilege of working closely with Warren during Reebok’s launch across Africa and are excited to welcome him as Authentic’s first team member based in the region”.

Bowers commented: “I am pleased to lead the charge for Authentic’s impressive portfolio across Africa. The African market presents a tremendous opportunity for growth, and I am excited to work with our partners to expand our brand presence, drive long-term growth and create lasting value in this diverse region”. He will be based in Cape Town, South Africa.

Image Credits: authenticnewsroom.com

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