World Footwear


Asia more optimistic about quantity of footwear sold

Asia more optimistic about quantity of footwear sold
In our most recent edition of the World Footwear Business Conditions Survey we have asked our panel of experts about their forecast regarding the evolution of quantities of footwear sold. Find out about their answers today
There was a significant improvement in the perspectives on the evolution of the quantity of footwear for the next semester since the last edition of this survey: the balance of extreme answers increased from -23 to +4 percentage points (p.p.).

However, different lines of business have clear opposite views: while there is a negative balance of extreme answers (-6 p.p.) among manufacturers, respondents operating in the distribution sector seem to be confident about a positive evolution of the sector (positive balance of extreme answers of 21 percentage points).

Despite overall favourable expectations, Asia is the only continent that presents a positive balance of extreme answers. Elsewhere, the quantity sold of footwear is most likely expected to decrease than to increase over the next six months.

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About the Survey
Executive Summary
Business Context
Types of Footwear
Possible Explanations
Retail Channels
Footwear Consumption in the US not keeping pace with the rest of the World
Consumption Expectations
The Importance of Different B2B Marketing Tools
Priorities for Post-COVID Investment

About the Business Conditions Survey

In 2019 the World Footwear has created the World Footwear' experts panel and is now conducting a Business Conditions Survey every semester. The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The fourth edition of this online survey was conducted during the month of March 2021. We have obtained 141 valid answers from 42 countries, 52% coming from Europe, 21% from Asia, 14% and 8% from North and South America, respectively, and 5% from Africa. More than one third (35%) of the respondents are involved in footwear manufacturing (manufacturers), 20% in footwear trade and distribution (traders) and 45% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).