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adidas partners with Spotify

May 6, 2015 Germany
adidas partners with Spotify
The result is Adidas Go, a running app that uses iPhone’s accelerometer to instantly match a runner’s favorite music to their workout
adidas go calculates the user’s stride rate to automatically identify and play tracks with matching beats per minute from Spotify’s extensive music library. This brings runners a unique and intuitive way to improve their running experience with the perfect music to match their workout.

“For many people having the right music playing while you run can provide the perfect boost of energy to enhance your running experience”, commented Adrian Leek, General Manager of adidas Running, adding: “adidas go lets your energy level control the music that plays during your run, so you’re always in control. For the first time, instead of runners listening to music, music will listen to runners.”

adidas go also allows runners to expand their running soundtrack and exploring new music on the go as the app streams Spotify tracks that match the runner’s interests based on their preferred playlists, artists and genres. Once a workout is complete, users have the chance to review and save their distance, time, pace as well as the new music they’ve experienced to add to their collection. Users can then share their results on facebook, twitter and Instagram.

Adidas go will be available for iOS only via the Apple App Store, with support for devices from iPhone 4S models or later. When opening the app for the first time, users enter a 7-day Spotify® Premium trial. Users can either pick workout playlists from their existing preferences or select from a number of proposed playlists that Adidas provides.  After the trial expires there is a choice between upgrading to Spotify Premium and using their local music library.

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