According to the association, the footwear survey seeks to understand basic drivers behind why consumers buy their footwear online during the biggest sales period of the year, focusing on how much they plan to spend and what types of shoes they wish to acquire.

The survey showed that Amazon is the top destination of holiday shoe shoppers, with a 44% share, followed by retailers websites and in third place the brand’s own sites.

36% of respondents said they were going to spend more on shoes this holiday season than in 2015, both in purchases instore and online.

The same survey has highlighted that this holiday season, casual/retro sneakers are the top category people are looking to buy (36% of men and 21% of women).

Explaining the reasons for setting up this survey, FDRA Senior Vice President Andy Polk commented: "Online is a booming sales channel for footwear companies, but there are a lot of assumptions about online shoppers without broader data points. To help fill some of this void, FDRA conducted a special holiday survey as part of our robust footwear retail data and analysis program. We hope these insights will help the industry better understand consumers and their online shopping habits over the next six weeks."