World Footwear

Companies

Wolverine Worldwide sells Champion footwear licence to HanesBrands

Jul 6, 2022 United States
Wolverine Worldwide sells Champion footwear licence to HanesBrands
The company announced that its wholly-owned subsidiary Keds sold the Champion trademarks for footwear in the US and Canada to its licensee HannesBrands for 90 million USD in cash
"This transaction represents a unique opportunity to simplify our business model while at the same time securing a significant amount of cash at a meaningful multiple of future expected royalty streams”, commented said Brendan Hoffman, Wolverine Worldwide’s President and Chief Executive Officer.

As part of the agreement, the Michigan-based company will retain a perpetual licence to use the Champion trademark on certain footwear styles, including the Keds Champion sneaker that consumers "have worn and loved for generations", added Hoffman.

In addition, the company informed that the transaction also successfully resolved the outstanding litigation between HanesBrands and Keds over the use of the Champion brand for footwear.


Image Credits: the-spin-off.com


Related Events

  • Jun
    2
    Jun 2-Jun 6, 2025 | New York, United States

    FFANY Market Week

  • Jun
    3
    Jun 3-Jun 6, 2025 | Atlanta, United States

    Atlanta Apparel

  • Jun
    3
    Jun 3-Jun 5, 2025 | New York, United States

    Footwear Show New York Expo (FSNYE)

  • Jun
    8
    Jun 8-Jun 9, 2025 | Michigan, United States

    Metro-Michigan Women's Wear Market

Related Organizations

  • USRA - United Shoe Retailers

    USRA - United Shoe Retailers

    United States
  • Fashion Design Office

    Fashion Design Office

    United States
  • USFMA - United States Footwear Manufacturers

    USFMA - United States Footwear Manufacturers

    United States
  • FFANY - Fashion Footwear Association of New York

    FFANY - Fashion Footwear Association of New York

    United States