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Denmark: all trade show activity suspended. CIFF goes digital

Jan 8, 2021 Denmark
Denmark: all trade show activity suspended. CIFF goes digital
The Danish government’s extension of existing regulations and increasing COVID-19 restrictions results in all Danish trade show activity has been suspended until the 28th of February 2021. CIFF will be a digital event
Given the decision of the authorities to suspend the trade show's activity, the next edition of CIFF, scheduled to run from the 3rd to the 5th of February, will not take place.

"This has in no way been an easy or voluntary decision, as we repeatedly hear from both exhibitors and visitors how much everyone is looking forward to finally meet again physically", the organisers stated, while promising to be back with a strong Summer edition in Copenhagen, in August 2021.
 

Let's get Digital

As a result, CIFF Digital, an "online platform designed to inform and connect fashion professionals across the globe", will be launched. “The new digital showcase allows brands and designers to present their latest collections to buyers and journalists virtually when physical contact is limited", says Christina Neustrup, Director of CIFF, on the new initiative and continues: “The collaborative online portal is aimed to complement rather than co-opt the biannual fashion fair, fostering knowledge, connection and trade at a time when we need it most.”
 
CIFF Digital will aim to unite the buyer community and media with brands of interest through inspiring imagery and bios. The platform’s intuitive album function lets visitors save, share, store and shop favourite brands and products, as well as providing new suggestions in line with search preferences to generate new discoveries and opportunities for further connection.  
 
Moreover, direct access to the CIFF Global Relations team ensures international buyers are linked directly with exhibiting brands for optimal results. The launch should take place at the end of January, to coincide with Copenhagen Fashion Weeks FW21 edition, and will be accessed by brands through a six-month subscription service.
 
Image credits: Oliur on Unsplash



Related Organizations

  • Danish Shoe Retailers Association

    Danish Shoe Retailers Association

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  • Global Fashion Agenda

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