World Footwear


Assomac plants 500 plants in Madagascar

Mar 5, 2020 Italy
Assomac plants 500 plants in Madagascar
The Italian association of technology-makers is financing an agro-forestry project through the planting of 500 plants in Madagascar. The project is promoted in collaboration with a web platform allowing to follow the growth of the trees remotely
“It is a concrete, engaging and transparent activity designed to communicate the Association’s commitment to sustainability. We wanted to be pro-active: we are aware about the CO2 we produced, with our machines in the different productive processes. That’s why we are working hard in devising new machines able to give a more effective contribution to CO2 reduction", commented Gabriella Marchioni Bocca, President of ASSOMAC.

The project underwritten by ASSOMAC wants to focus on the impact on positive environmental changes, such as CO2 reabsorption, reforestation, biodiversity protection, the countering of soil erosion and desertification, but also brings positive impacts to the communities in the chosen locations.

“ASSOMAC has always been committed to the issue of sustainability, and therefore adopted the Sustainable Development Goals set by the United Nations and, in particular, with goal 15, that aimed at the sustainable use of the terrestrial ecosystem. This is another action of our commitment to the planet sustainability. “The choices to be made are not exclusively aimed at improving the production process, but also at actively participating in wider initiatives for the protection of the planet. This is why we have wholeheartedly joined the Treedom initiative, thanks to which the trees that are planted absorb CO2 and, thus, generate a benefit for the entire planet”, Gabriella Marchioni Bocca concluded.

Every single tree is planted, photographed, geolocated and is visible online and it will be possible to follow the evolution of the project on the ASSOMAC website.

Image credits: Jason Leem on Unsplash

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