World Footwear


Fila Korea and Fila USA collaborate on Seoul’s exhibition

Mar 24, 2016 South Korea
Fila Korea and Fila USA collaborate on Seoul’s exhibition
Fila Korea and Fila USA reunited last week as the co-hosts of the brand’s second We Kicks Town footwear exhibition in Seoul
The first collaborative event took place in November 2015 at the 541 LAB in Seoul’s iconic Garosugil area. This second edition took place from the 2nd to the 10th of March, at Common Ground, again at the iconic fashion district of Garosugil.

The week-long venture was a continuation of the brand’s efforts to reach the younger consumer market through a more interactive and experiential introduction to iconic Fila styles.

Similar to its predecessor, the exhibit’s main draw was the display of 13 select Heritage category products – footwear collections designed in collaboration with small street shops and boutiques across the United States.

New to the We Kicks Town shelves were the additions of last year’s popular Vintage Cage, Cage Cream and OG models, resulting from collaborations with Pink Dolphin, Urban Outfitters and Packer Shoes.

The event also featured weekend performances by upcoming R&B artist Samuel Seo as well as 360 Sounds Live DJ.