Superfeet, the maker of insoles for the active lifestyle and outdoor industries, has been a partial ESOP* since 2006 with employees owning 50.2 % of the company’s overall shares.

“Becoming 100% employee-owned is a huge milestone for Superfeet”, John Rauvola, the company’s President is being quoted, who added this will reinforce their commitment to preserve Superfeet's culture and values, while continuing to grow as an organization.

Superfeet, founded in 1977 initially became an ESOP company in 2006 with an aim of eventually becoming wholly owned by its employees. According to Superfeet, "becoming a 100% ESOP company aligns perfectly with the brand’s values of making a positive difference in the lives of everyone they come in contact with, whether by providing their consumers with better comfort, pain-relief or performance in their shoes or offering employees more ownership over their careers”.

The company believes becoming 100% ESOP is a key factor in Superfeet’s continued success, as this business model allows employees to perform at their highest levels, empowering individuals to create change within the organization and holding employees accountable for making the right decisions.

* an Employee Stock Ownership Plan (ESOP) is an employee-owned program that provides a company’s workforce with an ownership interest in the company.