World Footwear


Steve Madden to focus on private label business

Nov 10, 2020 United States
Steve Madden to focus on private label business
Steve Madden anticipates its private label business with Walmart and Target will increase over the next year as mass retailers have shown strong resilience to the Covid-19 pandemic
During a conference call held by the US-based company to review third-quarter results, Edward Rosenfeld, Chairman and Chief Executive Officer, underlined the importance of the business with Walmart and Target: “In terms of private label, yes, we feel fortunate that we have this private label business with the mass merchants that's very significant for us. It's close to 300 million US dollars business between the two big mass merchants and we're doing well with them and we're in a lot of discussions with them about new initiatives, and that business should grow for us in '21. And so, yes, I do anticipate it will make up a more significant percentage of the mix next year”.

For Steve Madden, the pros and cons of such business are clear: the gross margins are considerably lower in that business. It also has a lower operating expense structure. But even so, the operating margins are lower there. It's a nice business because we do it with no inventory risk or investment, because we do it on a First Cost basis primarily, but the operating margins are lower".

Notwithstanding these good perspectives, CEO Edward Rosenfeld underlined that wholesale clients are “taking a fairly conservative approach” towards the spring/summer season, which could result in average orders “probably down 15% to 20%".

Image credits:

Related Events

  • Dec
    Dec 7-Dec 11, 2020 | New York, United States

    FFANY Market Week

  • Jan
    Jan 13-Jan 16, 2021 | Dallas, United States

    Dallas Apparel & Accessories Market

  • Feb
    Feb 28-Mar 2, 2021 | New Orleans, United States

    The Travel Goods Show

  • May
    May 17-May 19, 2022 | Raleigh, NC, United States

    Texprocess Americas

Related Organizations

  • The Museum at FIT

    The Museum at FIT

    United States
  • Rubber and Plastics Footwear Manufacturers Association

    Rubber and Plastics Footwear Manufacturers Association

    United States
  • Pensole Footwear Design Academy

    Pensole Footwear Design Academy

    United States
  • AAFA - American Apparel & Footwear Association

    AAFA - American Apparel & Footwear Association

    United States