The suit, filed in the United States district court for the central district of California, seeks compensatory and punitive damages as well as injunctive relief for infringing on multiple Skechers’ patents and the unique Skech-Air by Skechers trade dress and for breaching a prior settlement agreement between the parties relating to the Skech-Air by Skechers footwear design. The suit states that Eliya is selling the infringing products as part of its Bernie Mev Gummies collection.

“Skechers has invested tremendous resources into designing, developing, advertising and patenting our skech-air by skechers product lines and has built them into a name and look globally recognized and synonymous with Skechers”, stated David Weinberg, Chief Operating Officer and Chief Financial Officer of Skechers, adding: “We confronted Eliya about the Bernie Mev Gummies styles last fall when we saw them advertised and they represented to us that they made no sales of the infringing products in the united states and would not do so. However, the infringing Bernie Mev footwear is now in domestic sales channels where the Skechers products are sold, and we believe this is impacting our brand image and sales".

The US-based group has confirmed that they will continue to take similar action against any company that develops any products that infringe on the patents and trade dress of the Skech-Air by Skechers product line or any of their product lines to protect the high levels of investment made.