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Skechers named Mainstream Women’s Footwear brand of the year

Jun 8, 2015 United States
Skechers named Mainstream Women’s Footwear brand of the year
This achievement, part of the Drapers Footwear Awards, follows a year of multiple awards received by the US-based brand 
The Drapers Footwear award, follows the title of Footwear Brand of the Year and Fashion Footwear Brand of the Year at the Footwear Industry Awards in the UK and Company of the Year awards from American trade publications Footwear News and Footwear Plus.

“We are incredibly honored to have been recognized as a leading footwear brand for trend-focused women across the UK and Ireland. It’s our first Drapers Footwear Awards win, and an incredible one to start with”, commented Peter Youell, Managing Director of Skechers United Kingdom and Ireland, adding: “It’s a privilege to receive this recognition amongst such notable brands that were shortlisted in our categories. This award is a testament to the strength and growth of the Skechers brand in the UK and Ireland, and the ongoing support from our retail partners to reaffirm and elevate Skechers as a demanded and desired name in lifestyle and fashion footwear.”

The Drapers Footwear Awards recognize and celebrate outstanding performance, innovation and creativity among retailers, brands and individuals in this fast-paced sector, and Skechers was distinguished amongst a group of brands, which included CAT, Keds, Havaianas and Sperry.

“Receiving this award from Drapers is thrilling; it tops a banner year for our brand”, added David Weinberg, Skechers COO and CFO. “We ended 2014 with record annual revenues of 2.4 billion US dollars, and started 2015 with first quarter sales of 798 million US dollars, the highest quarterly sales in the company’s 23-year history. A big driver of this growth is international, and within international, the UK is one of our leading markets with strong growth over the past 18 months. This honor from the UK’s premier fashion voice truly validates that we’re firing on all cylinders around the globe”, Mr. Weinberg stated. 

The annual awards event was held on the 4th of June at The Pavilion in the Tower of London and was supported by the British Footwear Association (BFA) and charity partner Footwear Friends.

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