Sanuk, a division of Deckers Brands announced they are reorganizing its sales division to accommodate the brand's continued growth and diversified product offerings. The brand recently promoted Erik Ecklund to the position of Senior Director of US Sales and shifted Sanuk veteran Jeff Booth to oversee sales for all of the Southern United States territory. Both positions will report to Brand President, Jake Brandman.

Ecklund will lead Sanuk's US sales function acting as the primary voice in the creation of the long-term distribution strategy and domestic tactics. Having joined Sanuk two years ago, Mr. Ecklund  has extensive experience as General Manager of Podium Europe and as Head of the action sports youth lifestyle footwear sales sales at DC, Roxy and Quiksilver.

"To best serve our retail partners, we've realigned our sales force to improve efficiencies. This new structure, with key leadership in place, will allow our team to deliver the Sanuk experience in a seamless way", stated Jake Brandman, Sanuk Brand President.

With this change, Sanuk is adjusting how it will manage field sales, establishing two regional sales management roles for the Northern and Southern regions. Jeff Booth, a longtime member of the Sanuk team, will oversee regional sales in the Southern US. As part of this new regional sales structure, Sanuk is currently identifying candidates to oversee the Northern territory.