Sales growth continues at Rocky Brands in the second quarter

The US-based footwear manufacturer has reported a 12% year-on-year increase in second-quarter net sales, while earnings improved due to the recognition of actual and anticipated recoveries of IEEPA tariffs
“Our second quarter performance was highlighted by 12% sales growth as demand further accelerated from the strong trends we experienced last year and early in 2026”, said Jason Brooks, Chairman, President and Chief Executive Officer. “Several of our brands grew strong double digits led by XTRATUF and followed by Georgia Boot and Rocky, as well as our Lehigh safety shoe business”, he added.
Second-Quarter Results
In the second quarter of the 2026 fiscal year, Rocky Brands recorded net sales of 118.4 million US dollars. This represents an increase of 12.0% compared to the same period of the previous fiscal year.During the period, the wholesale segment generated net sales of 78.8 million US dollars, reflecting a 7.9% year-on-year growth, while the retail segment reported net sales of 36.2 million US dollars, representing a substantial 21.8% year-on-year growth. Net sales from the contract segment also increased by 17.2%, reaching 3.3 million US dollars.
In the second quarter of this year, the company’s gross margin was 60.8 million US dollars, or 51.4% of net sales, compared to 43.4 million US dollars, or 41.0% of net sales, in the same period a year ago. This improvement occurred mainly because actual and expected IEEPA tariff refunds reduced the cost of goods sold by approximately 15.0 million US dollars, which offset tariff costs and sourcing variances to some extent.
During the period in question, Rocky Brands’ income from operations was 19.7 million US dollars, up from 7.2 million US dollars in the second quarter of 2025. Adjusted income from operations was 20.4 million US dollars, up from 7.8 million US dollars, reflecting the net impact of tariffs, including the aforementioned tariff refunds.
In the second quarter of 2026, the company recorded a net income of 13.9 million US dollars, or 1.83 US dollars per diluted share, compared to 3.6 million US dollars, or 0.48 US dollars per diluted share, in the same period a year ago. Second-quarter adjusted net income was 14.4 million US dollars, or 1.90 US dollars per diluted share, compared to 4.1 million, or 0.55 US dollars per diluted share, in the same period a year ago.
Image Credits: georgiaboot.com
















