“We concluded 2025 with our highest quarterly net sales growth rate for the year in the fourth quarter, reflecting the momentum that has been building in our business. Our performance during the key holiday selling season was highlighted by strong demand in our direct-to-consumer channel led by XTRATUF, which delivered nearly triple digit sales growth online. These results contributed to a very good year for our Company, especially considering the industry headwinds caused by higher tariffs and deteriorating US consumer sentiment”, said Jason Brooks, Chairman, President and Chief Executive Officer of Rocky Brands. 

Fourth Quarter Results

In the fourth quarter of the 2025 financial year, the company’s net sales totalled 139.7 million US dollars, reflecting a 9.1% increase, as compared to the same period of the previous year. 

During this period, the wholesale segment contributed 79.6 million US dollars, which was a year-on-year decrease of 2.1%, and the retail segment contributed 57.8 million US dollars, which was a year-on-year increase of 30.8%. The contract manufacturing segment contributed 3.2 million US dollars, which was a year-on-year decrease of 1.6%. 

In the three months ending on the 31^st of December, Rocky Brands reported a slight year-on-year decline in gross margin of 20 basis points, from 41.5% to 41.3%. This was primarily due to lower wholesale gross margins resulting from higher tariffs, which was partly offset by improved retail margins and a greater proportion of retail sales. 

The company’s income from operations increased to 9.6 million US dollars in the fourth quarter of 2025, up from 8.5 million US dollars in the same period the previous year. However, adjusted income from operations was 10.3 million US dollars, as compared to 13.2 million US dollars. This was due to higher logistics costs and incentive compensation putting pressure on underlying results.

In the fourth quarter of the previous financial year, Rocky Brands reported net income of 6.5 million US dollars (or 0.86 US dollars per diluted share), as compared to net income of 4.8 million US dollars (or 0.64 US dollars per diluted share). Adjusted net income was 7.2 million US dollars (or 0.94 US dollars per diluted share), as compared to 8.9 million US dollars (or 1.19 US dollars per diluted share), in the fourth quarter of 2024. 

Full Year Results

In the full year of 2025, the company’s net sales reached 482 million US dollars, which is a 6.2% increase on a comparable basis compared to the previous year. This figure includes a 1.0% increase in wholesale net sales, a 20.5% increase in retail sales, and a 7.7% decrease in contract manufacturing sales. 

Rocky Brands reported full year net income of 22.3 million US dollars (or 2.96 US dollars per diluted share), as compared to 11.4 million US dollars (or 1.52 US dollars per diluted share) in 2024. Adjusted net income stood at 24.5 million US dollars (or 3.26 US dollars per diluted share), up from 19.0 million US dollars (2.54 US dollars per diluted share) in 2024.