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Nike’s future orders slow down

Jan 8, 2015 United States
Nike’s future orders slow down
Reported future orders of the US-based company grew with a slower pace during the second quarter of the financial year, indicating a decrease in demand of their products

Nike indicated their future orders increased 7% during the second quarter ended at the 30th November, compared to similar period last year. Excluding currency exchange impacts, the growth rate totaled 11%.

In Western Europe, an important market for the brand, future orders increased 13% (4% if currency exchange impact is considered).

Other important region for Nike, the emerging markets area, had a decrease in reported future orders (-3%). Excluding the currency fluctuations impact such variations improves slightly to +1%.

Net income increased 23% reaching 655 million US dollars, while diluted earnings per share increased 25% to 0.74 US dollars, reflecting strong revenue growth, gross margin expansion and a 3% decline in the weighted average diluted common shares outstanding. Net income generated in the six month's period ended at 30th November reached 1.6 billion US dollars, up by 23% from similar period in 2013.

For more information, please visit the company’s website.

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