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Nike sets target of 50 billion US dollars in revenue by the end of FY20

Oct 15, 2015 United States
Nike sets target of 50 billion US dollars in revenue by the end of FY20
The announcement was made by the company during an investor's meeting, while providing an overview of its progress on key strategic initiatives to achieve sustainable profitable long- term growth
Mark Parker, NIKE, Inc. President and CEO said: “Today, we’re showing how NIKE is built for growth – now and for years to come. We lead because we serve the athlete and consumer completely – through breakthrough product and personal experiences, all around the world. As we look toward 2020, we are accelerating the pace of innovation across every area of our business to deliver the very best to athletes everywhere – when and where they want it.”

Nike also announced further investments and partnerships leveraging digital to accelerate innovation end-to-end, across design, manufacturing and product creation. A new facility at Nike’s world headquarters was unveiled, the Advanced Product Creation Center, which will house some of the company’s most advanced manufacturing and design capabilities under one roof. The Center will bring together engineers, material scientists and designers to work together with advanced manufacturing methods to develop the next breakthrough technology, following the multisport success of Flyknit.


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