Nike opened its first women’s-only store in Europe in the iconic London shopping street King’s Road. The new store, with 207 square metres, has been presented by Nike as having the ability to “offer consumers bespoke services such as pant hemming, gait analysis and bra fitting, while they can also get advice on the best products for individual running techniques and training programmes”.

The store will also create a fitness hub in the King’s Road community with free weekly Nike+ Training Club classes and a Nike+ Run Club. A booking system is housed on the digital community wall within the store allowing visitors to reserve spots at all Nike running and training sessions held by Nike across London.

“Our new King’s Road store is yet another example of our commitment to women to bring them the very best of Nike,” stated Heidi O’Neill, VP & GM Nike Stores, adding: “Our women’s business has never been stronger and our deep connections with women at retail are helping fuel this growth.”

The store's digital services offer convenient ways to connect with the Nike community and purchase products. Consumers can buy latest Nike collections via a “click and collect” system at www.nike.com and pick up their purchases in the store. Consumers can also showcase their personal style via www.nikeid.com by designing bespoke shoes with a NIKEiD consultant who can provide guidance on fabrics, colour palettes and the correct footwear style for all needs, including training, running and everyday use.