Companies

Next rescues British footwear brand Russell & Bromley

Jan 29, 2026 United Kingdom

The UK-based fashion retailer acquired the Russell & Bromley brand out of administration for 3.8 million British pounds (4.4 million euros), retaining just three stores. This could put 440 jobs at risk

Next has announced that it has acquired assets, the name and intellectual property of Russell & Bromley from the administration for 2.5 million British pounds in cash (2.9 million euros). It is also paying an additional 1.3 million British pounds (1.5 million euros) for a portion of the current Russell & Bromley stock.

Only three stores will be retained under the terms of the deal: Chelsea, Mayfair and the Bluewater shopping centre. This means that the remaining 33 stores and around 440 jobs could be at risk. Founded in 1879, Russel & Bromley trades from 36 stores and nine concessions across the UK and Ireland.

Will Wright, UK chief executive of Interpath, which is acting as administrator to Russell & Bromley, said that the stores would remain open for the time being while the joint administrators assessed their options.

“This acquisition secures the future of a much-loved British footwear brand. Next intends to build on this legacy and provide the operational stability and expertise to support Russell & Bromley’s next chapter, allowing it to return to its core mission, the design and curation of world-class, premium footwear and accessories, for many years to come”, Next said in a statement.

Andrew Bromley, the Chief Executive of Russell & Bromley, which until now has been a family-owned business, commented: “Following a strategic review with external advisers, we have taken the difficult decision to sell the Russell & Bromley brand. This is the best route to secure the future for the brand, and we would like to thank our staff, suppliers, partners and customers for their support”.

1 GBP = 1.15 EUR

Image Credits: bbc.com

United Kingdom Acquisitions Fashion Footwear Next