World Footwear


Manufacturers more pessimistic about prices than traders

Manufacturers more pessimistic about prices than traders
In our most recent edition of the World Footwear Business Conditions Survey we have asked our panel of experts about their forecast regarding the evolution of prices in the footwear industry. Find out about their answers today
The outlook for the evolution of footwear prices over the next six months continues to improve among our experts: more than half expect them to stabilize (52%) and expectations of an increase exceed those of a decline by 16 percentage points.

This sentiment is common to respondents operating in every line of business, but manufacturers are slightly more pessimistic than traders (balance of positive to negative answers of 19 and 25 percentage points, respectively).

Geographically, perspectives on the evolutions of prices are more cautious in Asia and Europe than in other continents, but the balance of extreme answers is positive everywhere.

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About the Survey
Executive Summary
Business Context
Types of Footwear
Possible Explanations
Retail Channels
Footwear Consumption in the US not keeping pace with the rest of the World
Consumption Expectations
The Importance of Different B2B Marketing Tools
Priorities for Post-COVID Investment

About the Business Conditions Survey

In 2019 the World Footwear has created the World Footwear' experts panel and is now conducting a Business Conditions Survey every semester. The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The fourth edition of this online survey was conducted during the month of March 2021. We have obtained 141 valid answers from 42 countries, 52% coming from Europe, 21% from Asia, 14% and 8% from North and South America, respectively, and 5% from Africa. More than one third (35%) of the respondents are involved in footwear manufacturing (manufacturers), 20% in footwear trade and distribution (traders) and 45% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).