There are no official comments yet, but several finance related media agencies say the company is looking to go public at 1 billion US dollars.

The brand, owned by JAB Holdings, may list an initial public offering as soon as this month in London. Bank of America is said to be heading the sale and HSBC Holdings might be involved as well.

Jimmy Choo is also opening its biggest flagship worldwide on the site of its former store at No. 27 on Bond Street in London. Located in one of the most luxury orientated streets in London, the store' space totals 2 160 square foot spread over three levels and showcases the full range of Jimmy Choo merchandise, including fragrance and eyewear. Unique to the space is a made-to-measure area in the basement and a bridal salon on the upper floor.

Jimmy Choo was made famous by Sarah Jessica Parker’s character in the HBO show Sex and the City, through her obsession for shoes, and in particular for the Choo label. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The company was founded in 1996 by Tamara Mellon, OBE and Mr Jimmy Choo, with his niece, Sandra Choi, coming on board as Creative Director. The brand currently has more than 180 stores in 32 countries and is present in the most prestigious department and specialty stores worldwide.