Companies

JD Sports lowers full year outlook amid challenging market conditions

Nov 21, 2025 United Kingdom

Despite reporting a solid performance in the third quarter, the UK-based sportswear retailer has lowered its full-year profit outlook in light of recent weak macroeconomic and consumer trends

“We are navigating a year of volatility in external factors with disciplined execution, reflected in a solid Q3. In the near term, as we enter an important trading period, we are mindful of recent weak macro and consumer indicators in our key markets. These lead us to take a pragmatic approach for our FY26 profit outturn”, said Régis Schultz, Ceo of JD Sports Fashion.

The company therefore expects its profit before tax and adjusting items to be at the lower end of current market expectations, with a range of 853 million to 888 million British pounds (967 million to 1.07 billion euros).

Third Quarter Results

In the third quarter of the 2026 financial year, which ended on the 1^st of November, the company’s total sales reached 2.95 billion British pounds (3.35 billion euros). This represents a 1.7% decrease on a like-for-like basis and a 2.4% increase on an organic basis, as compared to the same period in the previous financial year. Third quarter sales increased by 8.1% at constant rates, including acquisitions.

“North America delivered an improved like-for-like sales trend in Q3, alongside resilient trends in Europe. The UK had a better organic sales performance, supported by the continued success of our new flagship store at the Trafford Centre in Manchester”, highlighted Schultz.

Specifically, on a comparable basis to the third quarter of the 2025 financial year, like-for-like sales in North America declined by 1.7%, while organic sales grew by 3.0%. In Europe, like-for-like sales declined by 1.1%, while organic sales grew by 4.0%. Meanwhile, like-for-like and organic sales in the UK declined by 3.3% and 2.0%, respectively.

JD Sports said it is maintaining strict trading discipline, with controlled price investments, particularly online. The company highlighted a gross margin decline of 30 basis points year-on-year, excluding acquisitions (40 basis points including acquisitions).

Meanwhile, costs and cash remain under control, and US integration synergies are beginning to materialise as previously anticipated.

1 GBP = 1,13 EUR

Image Credits: chainstoreage.com

United Kingdom Companies JD Sports Quarter Results Results Sportswear