After years of difficulties, the French brand could not resist the hit of COVID-19, and the brand was liquidated by the Paris Commercial Court at the beginning of last month. After the announcement of the receivership, the employees of JB Martin received their letters of dismissal and the shops and factory outlets closed their doors.

In terms of its network of stores this will translate into the closure of brand stores and outlets, to which are added several corners installed at Galeries Lafayette and Printemps. JB Martin also had a good multi-brand presence, represented in roughly two hundred addresses in France.

The activity of the brand was shut down completely, although there is still room for the brand’s name to be saved.

Activity of JB Martin started in 1921 under the stimulus of Jean-Baptiste Martin, in the heart of Ille-et-Vilaine. In the 70s up to 1 200 people were employed by JB Martin at that location. For more than a decade, the company had experienced difficulties: a bankruptcy in 2009 and a social plan triggered in 2018 resulting in the elimination of a hundred positions. The most recent annual turnover of the company refers to 2016 and reported 49 million euros in sales.

Source: FashionNetwork.com