Companies

Frasers Group launches offers for Hugo Boss and Accent

Jun 17, 2026 United Kingdom

The UK-based conglomerate is seeking full control of the Australian retailer Accent Group and a larger stake in Hugo Boss through two separate takeover offers announced this month

Within days of each other, Frasers Group launched takeover offers for the German fashion company Hugo Boss and the Australian retailer Accent Group, seeking greater control over two long-standing strategic partners.

The larger of the two transactions is a voluntary public takeover offer for Hugo Boss. Frasers, which already owns a 26.06% stake in the German premium fashion group, is offering 38.00 US dollars per share for the remaining shares it does not hold. This values the outstanding stake at around 1.98 billion euros (2.3 billion US dollars).

“Frasers has a strong track record in making strategic investments in the ordinary course of its business to develop relationships and partnerships”, said the group, highlighting that Hugo Boss is one of its top five brand partners.

The group confirmed its continued support for both Stephan Sturm, the Chair of the Supervisory Board, and Daniel Grieder, the Chief Executive Officer. However, it added that increasing its investment in Hugo Boss would create value for its shareholders.

Meanwhile, it launched an all-cash takeover bid for Accent Group, one of Australia and New Zealand’s leading sportswear retailer. Frasers currently owns 22.9% of Accent Group and is offering 0.65 Australian dollars (0.46 US dollars) per share for the remaining shares. This values the transaction at approximately 316 million Australian dollars (223 million US dollars).

Unlike the Hugo Boss proposal, the Accent offer is unconditional and will run from the 30^th of June to the 30^th of July 2026.

This dual move highlights Frasers’ strategy of increasing its ownership of businesses with which it already has established commercial relationships. Hugo Boss would strengthen the group’s presence in the premium fashion sector, while Accent would give Frasers greater control over a vital retail and distribution platform in the Australasian market.

Frasers Group currently operates a variety of sports, fashion and luxury retail businesses, including Sports Direct, Flannels and House of Fraser. The group also holds stakes in several listed retailers.

United Kingdom Acquisitions Companies Retail