Events

Footwear and lifestyle brands find new platform in Riyadh

Oct 31, 2025 Saudi Arabia

The inaugural Saudi Lifestyle drew nearly three thousand visitors from 36 countries and 168 brands from 14 countries, reinforcing Saudi Arabia’s ambition to diversify its economy

“The Saudi Lifestyle Week was a proud and insightful moment to connect, exchange ideas and discuss future opportunities in the footwear and retail industry. Events like these truly reflect the growth and innovation shaping the Saudi market”, the Rieker Group, from Switzerland, shared.

The debut edition of Saudi Lifestyle Week concluded in Riyadh with strong results, positioning itself as a key event for the region’s expanding fashion and design industries. Held at the Riyadh International Convention and Exhibition Centre (RICEC), the three-day business-to-business event introduced an international trade fair model focused on lifestyle sectors.

The show gathered 168 international brands from 14 countries, including Italy, Spain, Germany, the United Kingdom and Portugal, and attracted 2,800 professional visitors from 36 countries, including top buyers and distributors.

Product diversity was a defining feature of the event. Exhibits covered five key categories: fashion and apparel, footwear and accessories, sportswear, textiles, and interior design. Fashion and apparel represented the largest share at 39%, followed by footwear and accessories at 35%.

The exhibition also emphasised the connection between international expertise and homegrown talent. Several emerging Saudi designers seized the opportunity to showcase their collections on a global stage. Organisers underlined that the real success of Saudi Lifestyle Week lay not only in the numbers of participants but in the quality of relationships forged.

Saudi Lifestyle Week marked a step forward for the Kingdom’s creative economy, reflecting the country’s transformation under Vision 2030 and its drive to diversify beyond oil. The event addressed a noticeable shift in local consumer behaviour, with demand rising for premium brands, strong storytelling and high-quality design.

Following the success of this first edition, Saudi Lifestyle Week will return to RICEC from the 5^th to the 7^th of October 2026.

Image Credits: Saudi Lifestyle Week

Saudi Arabia Events Fashion Footwear Trade fairs