Companies

Crocs promotes Rupert Campbell to EVP and President of Heydude

Nov 20, 2025 United States

Campbell joined Crocs in March 2025 as Senior Vice President and Chief Commercial Officer of the Heydude brand. He has now been promoted to Executive Vice President and President of the brand

In his role as Senior Vice President and Chief Commercial Officer at Heydude, Campbell was responsible for overseeing and executing the brand’s global commercial strategy. In his new role as Brand President, he will now lead all aspects of the brand’s product, marketing, and commercial strategy.

“Rupert has proven to be an instrumental part of the Heydude Leadership Team, driving global strategy and execution end-to-end across all parts of our Heydude business. On behalf of the Board of Directors and our leadership team, we are excited to welcome Rupert into this new role and are confident that he will guide the Heydude business to long-term, scalable global growth”, said Andrew Rees, Chief Executive Officer of Crocs.

Prior to joining Crocs, he served as President of adidas North America. During his 10 years with the company, he held various leadership positions in several international regions, including Europe and Russia. In this time, he is credited with helping to transform consumer perception of the brand and close the performance gap with competitors.

“I’m honored for the opportunity to expand my role within the Heydude brand and ignite the next phase of our journey”, stated Campbell. “The Heydude team is incredibly talented and passionate, and I know that with our collaboration, creativity, and passion, we will turn our strategy into reality while deepening the connection to our consumers”.

Image Credits: investors.crocs.com

United States Companies Crocs Footwear Management