World Footwear

Companies

Crocs launches clog made with 25% recycled content from old shoes

Sep 26, 2024 United States
Crocs launches clog made with 25% recycled content from old shoes
Crocs continues to invest in circularity. Most recently, the company launched its Keep It Going Classic clog, which is made from 25% recycled material from old shoes collected through its take-back programme
The US-based casual footwear company has launched a limited edition of its Keep It Going Classic Clog made with 25% post-consumer recycled content in each shoe, created from shoes collected through the ‘Old Crocs. New Life’ consumer take-back programme. Launched in October 2023, the initiative collects Crocs shoes at retail locations across the country and through an online mail-back kit.  

“I want to thank every Crocs fan who brought in or sent back their old Crocs shoes so we could explore ways to give them a new life. This type of circularity program only works when consumers engage and are willing to do some good in the world together”, said Deanna Bratter, Chief Sustainability Officer at Crocs.

This launch follows the brand’s recent milestone of achieving 25% bio-circular content across its entire Croslite material portfolio, which includes the Classic Clog and the majority of the brand’s shoes. “Fueled by our fans, we are making strides in our ambition to create more circular systems of production and consumption, and ultimately delivering against our commitment to bring Comfort for the Planet”, concluded Bratter. 


Image Credits: prnewswire.com

Related Events

  • Oct
    15
    Oct 15-Oct 18, 2024 | Atlanta, United States

    Atlanta Apparel

  • Nov
    3
    Nov 3-Nov 4, 2024 | Michigan, United States

    Metro-Michigan Women's Wear Market

  • Nov
    6
    Nov 6-Nov 8, 2024 | Salt Lake City, Utah, United States

    Outdoor Retailer

  • Nov
    19
    Nov 19-Nov 21, 2024 | Austin, United States

    The Running Event (TRE)

Related Organizations

  • Brooklyn Shoe Space

    Brooklyn Shoe Space

    United States
  • AAFA - American Apparel & Footwear Association

    AAFA - American Apparel & Footwear Association

    United States
  • USRA - United Shoe Retailers

    USRA - United Shoe Retailers

    United States
  • NSRA - National Shoe Retailers Association

    NSRA - National Shoe Retailers Association

    United States