Companies

Burberry's flagship store on New Bond Street has reopened

Jul 26, 2023 United Kingdom

The iconic global flagship store, located at 21-23 New Bond Street in London, has reopened to the public to reinforce Burberry's positioning as the modern British luxury brand

The new space intends to provide the label's customers with an immersive shopping experience by displaying the usual womenswear, menswear, eyewear, shoes, and accessories offerings in a stripped-back minimalist setting designed to spotlight the items. However, a greater focus has been placed upon leather goods and a new VIP area was included.

In addition, to pay homage to the brand's “rich heritage”, the overhead lighting was crafted to replicate the iconic Burberry Check, a pattern introduced in the 1920s.

“We are excited to open the doors of our newly refurbished flagship store on New Bond Street in one of London and the UK's premier luxury shopping destinations. The store showcases our beautifully crafted products in a luxury setting that connects our customers with our brand and unique heritage. We look forward to welcoming back our local and international clients to our new home - and unveiling Daniel's collection when it arrives in store in September”, commented Jonathan Akeroyd, Chief Executive Officer of Burberry.

Image Credits: news.completelyretail.co.uk

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