Companies

American Exchange Group agrees to acquire Allbirds’ assets

Apr 2, 2026 United States

The brand management group, whose portfolio includes labels such as Aerosoles and Ed Hardy, has agreed to purchase the intellectual property and all assets of the eco-friendly sneaker brand for 39 million USD

Under the announced definitive agreement, Allbirds will sell its intellectual property and certain other assets and liabilities to the American Exchange Group for an estimated transaction value of 39 million US dollars. This figure is subject to purchase price adjustments, which will be finalised upon completion of the transaction.

The sneaker brand plans to file a proxy statement by the 24^th of April seeking shareholder approval for the sale of assets and subsequent dissolution and wind-down of the company.

“Over the past decade, Allbirds has evolved into a lifestyle footwear brand known for modern design, innovative materials and unparalleled comfort. This next chapter with AXNY builds on the foundational work already completed and sets up the brand to thrive in the years ahead”, said Joe Vernachio, CEO of Allbirds.

Since its IPO in 2021, Allbirds has struggled to recapture the enthusiasm that initially propelled its shoes to popularity. When the company first launched in March 2016 with a single style (95 US dollars wool sneaker), Time magazine dubbed Allbirds “the world’s most comfortable shoes”.

The transaction is expected to close in the second quarter of 2026, with the distribution of net proceeds to shareholders anticipated in the third quarter, after taking into account wind-down expenses.

Image Credits: newyorker.com

United States Acquisitions Allbirds Brands Companies Footwear